An Indian buyer holds huge potential and growth for any international brand. Indians dress up differently today and are more aware as consumers and connoisseurs. The new generation Indian likes to indulge in fashion. That is precisely why international brands in India is one of the fastest emerging markets, as Indians have proven their spending powers time and again.
In a country, with such varied aesthetics, diverse culture and an eclectic sense of style, the Indian market can be initially daunting for foreign brands, but a better understanding of this expansive customer base makes for a thriving playground for all kinds of international brands in India.
No wonder then, that the Indian branded market is growing at a fast pace today. From apparel, accessories, home décor, watches, wines and jewelry, multiple international brands have housed themselves in India. From the luxury likes of Louis Vuittion, Gucci, Roberto Cavalli, Christian Dior, to names like Chanel, Giorgio Armani, all have set foot in the country. This is over and above other leading names of international brands in India that are already creating waves and occupying immense retail space. Their popularity is growing day by day. These include brands like Mango, Aldo, Guess, Bebe, Charles & Keith, Nautica, Esprit, Giordano, Paris Hilton, Inglot, Park Avenue and a host of others.
Over the years, there has been a gradual shifting of retail format in India from unorganized to organized sector and opening of exclusive discounted stores are resulting in high penetration of branded stores and garments. Besides, greater variety and arrival of new trends are also fueling the demand for branded products in metropolitan and suburbs of India. All this has led to top fashion brands in Indiabecoming a home to numerous.
Aspects like consumer behavior, disposable income, retail format, foreign brands, and multi-brand stores have all resulted into the influx of a number of exclusive retail outlets. The top fashion brands in India include Gucci, Tommy Hilfiger, Calvin Klein, Allen Solly, Arrow, Wrangler, Provogue, Guess and many others.
The trend nowadays is to shop more and more online. Many people browse through popular e-commerce stores and search engines to find whatever they are looking for. Online branded shopping is one of the most popular categories among online shoppers. A majority of online stores offer prices that are much lower than at a physical store. They usually reduce their profit margin to get more customers. Most physical stores have a limited array of products. They can only hold so many items, and there are often many policies affecting the availability of products. Shopping online allows one to find multiple brands that one wouldn’t be able to find in a physical store.
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