Charles and Keith bags International collection

With dramatic changes in lifestyle and demographics and rise in the quality of life, the Indian retail sector is reaching great heights. A direct influence is seen in the direct-to-consumer e-commerce market which is likely to double in coming years. The audience has advanced from buying books and electronics to buying clothes, shoes and accessories online. Effortless transactions with a single click, sitting right at home have made it a cakewalk to buy apparel online India with the wide range of products on display. With the industry booming at a rapid rate it is forecasted to grow 140 times and be a massive $70 billion sector by the end of 2020.

Technology has played a major role in this increase. Paired with the omnipresence of the internet and brands ability to reach audience across all sector and strata of society who have access to the internet has made it a breeze. Constant consumption of variety coupled with gorgeous discounts and ease of access are the major pull factors to buy apparel online India. An assortment of cloths, accessories and shoes with big labels are all available online. Be it a tee shirt, a pair of pumps or a pretty clutch. It’s all in there and it’s all available at the click of a button.

Majorbrands players are investing more and more in the online space. A captivating collection of accessories, colorful neckpieces, earrings and adorable clutches have made their foray into the virtual space. One such example is Kate Spade handbags. After claiming its space in the international market this brand has paved way locally for a superb virtual collection that will leave all the ladies drooling over their screens. This New York based brand defines sophistication. Classy and elegant yet fun, their compilation is bold and will appeal to the woman in you. This brand aims to inspire women through the colors and designs.

Many such brand players in the market are rising at a rapid rate. Global appeal seems to be the sole mantra of all brands operating within the online space. Luxurious and flirty, this particular brand has all the right ingredients to make it to your wardrobe. Charles and Keith bags are modern, versatile and fun. Vibrant colors, vivid patterns, textures and styles are the brand’s USP. The brand’s philosophy is that quality and coolth factor never goes out of fashion.

Women are the major target audience and the mass consumers of shopping in the virtual area. They contribute to 50-55% of the total sales values. Also, ecommerce business mostly plays on the fact that if many people like it or view it or buy online then their friends and acquaintances will want to see it, therefore grabbing the right eyeballs in the process. What makes it easier is the presence of all these major brand players on social networking channels thus aiding the process of mass marketing in the virtual space and reach to the right target audience.