Attraction of international brands in India

It is a saying that ‘It is always sunny in Philadelphia’, but actually if you see it, it is also always sunny in India all the time. Our seasons are actually a blend of the respective seasons with a little bit of summer – rainy summer, wintery summer and summery summer. That is why it is essential to be in the shadow your eyes with some shades. The question however is, why make of use ordinary when you have the option of classy within reasonable ranges? Don’t believe it? Many international brands in India today sell sunspecs and shades online at actually pocket friendly rates!

Protection for your precious eyes from the scorching heat of the sun is definitely one reason but there are several other reasons why one must opt for shades that are branded. Firstly, the quality is a prime factor that influences a purchase decision; having a low cost-low quality goggles will have absolute no effect in the prevention of your eyes. On the other hand, some fake quality glasses can even further damage your eyes to a further extent. Brand therefore provides the element of dependability due to which you can try branded sunglasses with not much of a second thought. 

When you are going for a sports game in a stadium during the day, it is very much apparent that you will be hiding your eyes from the sun either with your cap or simply with your hands. The question is however, why would you do this if you have a convenient option? By simply picking the best shades for yourself, you can escape the heat bothering your eyes and enjoy the match will full ease. Also, some sports like tennis or polo or golf are considered to have a much sophisticated audience. So in between such people, it becomes more or less imperative to have a stylish pair of branded sunglasses.

It is a human tendency that whatever we buy, we do not keep it in the best of conditions. Likewise, it is extremely obvious that a person will tend to expose his or her sunglasses to a couple of scratches. A generic shade would be a victim to these but branded sunglasses? No way! It is because they have that built in feature which makes them resistant to scratches; it happens due to a special coating on the front and back of the lenses which is referred to as hard coating. Some glasses also have UV coatings that protect us from UVA as well as UVB rays.

Reflection is one more factor that bothers people wearing an average level shade and that is why it is recommended to go for polarised sunglasses which reduce reflections on flat surfaces such as water and roads. These are actually idyllic for individuals who pass a lot of time driving or are out-of-doors usually. Major sunglasses brands in India are therefore developing better features in their products in order to make it better for the eyes for individuals. Sight is in the end one vital sense that we need to keep healthy! 

Calvin Klein jeans in India offer just the right fit

International brands are available worldwide as they bring style to people’s clothing and are available in all sizes which bring comfort to them. International brands like Calvin Klein, Mango clothing are some of the most popular international brands in India which have captured the hearts of Indians. They are amongst the most liked brands. With every passing day, these brands are getting popular because people chose to wear branded clothes irrespective of its high price. They consider branded clothing as a good value addition to their wardrobe, and hence prefer choosing them over other products available in the market. Branded shopping has been made simpler with online shopping, wherein customers can scroll down some of the best products available and purchase them with ease.

About Calvin Klein India

• Calvin Klein jeans India offers modern and sophisticated style for men and women. It has in true terms brought status symbol and prestige to clothing.
• Shopping is much more rewarding when one shops for branded clothes. After all, these clothes are supreme in quality and design. It gives a touch of thoughtful experience of making a new value addition in your wardrobe.
• Those who want the best and exclusive quality of products this is the right platform for you.
• Calvin Klein is one of the biggest international brands in India that offers you the facility of purchasing international brands in India.
• These brands also offer online shopping options to their customers which keeps them updated about the fashion trends.
• Online shopping has provided add on benefits to customers especially for the ones who cannot go out for shopping easily. Hence they can shop for their products online and stay trendy and fashionable.

About Mango

• Mango clothing India is another big international brand in India, which has given our women a vast range of fashionable and trendy designs.
• Mango online India has also facilitated customers with shopping anytime at their own convenience.
• It keeps our ladies updated with new arrivals and trends and makes them look sensuous always.
• Mango clothes are also available for online shopping. They have a variety of women apparels. It provides an amazing shopping experience to customers wherein products are available in wide varieties. You can shop for women dresses, tops, jeans, coats and shirts.
• The brand has in the true terms added value to women fashion and beauty and has given her much needed confidence.
• The quality served to the customers is incomparable, so if you are willing to buy Mango it is a good choice to make. It is another good value addition you are going to make to your wardrobe.

So, stay in style with fashionable clothing of international brands which are available in India to keep customers fashionable and trendy.

Click here to check out the collection : - Calvin Klein Jeans India

Charles and Keith bags online

A number of well-known global brands have obtained much of their sales and profits from non-domestic markets for years. The successes of these brands have provided encouragement to many firms to market their brands in India and vice versa. Today companies going global continuously innovate their strategies for worldwide success. Many international brands in India are positioning themselves into the Indian market to understand well the needs of target group. We are finding increasing signs of a growing comfort with the operating environment and a desire to own and control strategic market like India.

Global brands initially were a fail because they did not understand the mind-set of the Indian audience but soon they re-entered the market with a changed strategy and new dynamics. 75% of these global brands were women oriented as it was observed that women would often order stuff from international brands online. Brands like Charles & Keith India have made a huge impact on the modern women. They have changed the face of women shoes and handbag industry by launching luxury, sophisticated, one-of-a- kind products, that was their USP.

Charles and Keith bags in India: With growing professionalism amongst women, the industry that benefitted the most was fashion. Dressing, handbags and shoes needed to be perfect and had to complete the entire look. This was the time when Charles and Keith bags took the Indian market by storm. Quirky, sophisticated, bold colors, vivid patterns — you name it and they have it. It is the largest contributor in the overall industry as well as in the organized handbag market in India with a market share of 12% in FY’2014 respectively. The feeding frenzy in the market is the testament to the growth of the brands in India.

Market for international brands in India: Over the past few years, the emerging Indian market has attracted foreign retailers, and in 2010, India attracted the largest number of new retailers. Perceived to be privileged brands that catered to class vs. mass, strategic re-pricing and a highly visible promotional campaign repositioned international brands in India as the new affordable segment that appealed to the people. Global brands operating in India always try to be as local as they can be, by converting themselves into Local Global brands i.e. being global at heart but local in appeal.

Future of international brands in India: Over the years, the appeal of global brands is only orchestrated to grow. With budding demand, the supply has to meet the needs of a global population. Lifestyle changes will only increase and so will the fascination of global brands. International brands in India will gain higher market share as they convey an assurance of quality and reliability. The growth for these brands in Indian market will increase throughout depending on how they are tapping it by offering more and more regional flavours and tastes which are pushing these brands forward.

Making way for top fashion brands in India

An Indian buyer holds huge potential and growth for any international brand. Indians dress up differently today and are more aware as consumers and connoisseurs. The new generation Indian likes to indulge in fashion. That is precisely why international brands in India is one of the fastest emerging markets, as Indians have proven their spending powers time and again.

In a country, with such varied aesthetics, diverse culture and an eclectic sense of style, the Indian market can be initially daunting for foreign brands, but a better understanding of this expansive customer base makes for a thriving playground for all kinds of international brands in India.

No wonder then, that the Indian branded market is growing at a fast pace today. From apparel, accessories, home décor, watches, wines and jewelry, multiple international brands have housed themselves in India. From the luxury likes of Louis Vuittion, Gucci, Roberto Cavalli, Christian Dior, to names like Chanel, Giorgio Armani, all have set foot in the country. This is over and above other leading names of international brands in India that are already creating waves and occupying immense retail space. Their popularity is growing day by day. These include brands like Mango, Aldo, Guess, Bebe, Charles & Keith, Nautica, Esprit, Giordano, Paris Hilton, Inglot, Park Avenue and a host of others.

Over the years, there has been a gradual shifting of retail format in India from unorganized to organized sector and opening of exclusive discounted stores are resulting in high penetration of branded stores and garments. Besides, greater variety and arrival of new trends are also fueling the demand for branded products in metropolitan and suburbs of India. All this has led to top fashion brands in Indiabecoming a home to numerous.

Aspects like consumer behavior, disposable income, retail format, foreign brands, and multi-brand stores have all resulted into the influx of a number of exclusive retail outlets. The top fashion brands in India include Gucci, Tommy Hilfiger, Calvin Klein, Allen Solly, Arrow, Wrangler, Provogue, Guess and many others.

The trend nowadays is to shop more and more online. Many people browse through popular e-commerce stores and search engines to find whatever they are looking for. Online branded shopping is one of the most popular categories among online shoppers. A majority of online stores offer prices that are much lower than at a physical store. They usually reduce their profit margin to get more customers. Most physical stores have a limited array of products. They can only hold so many items, and there are often many policies affecting the availability of products. Shopping online allows one to find multiple brands that one wouldn’t be able to find in a physical store.

The best international brands in India

All of us have a different fashion sense. Some people like to add a bling factor to their attire while some prefer to keep it classy. When it comes to choosing the best of garbs, we immediately turn towards branded or designer clothes. These outfits have stylish prints, perfect cuts, unique designs and world class quality. Designer outfits help to define ourselves. They offer a huge range of products, each of these differs from the other. No ordinary store offers so many options. These clothing brands reflect the creative genius of the designers who create the outfits. These brands offer clothes in large varieties for men, women and kids too. Their collection ranges from formal, casual, evening wear to party and wedding dresses. They are available in different designs, colours and shades to suit every skin tone and body built.

Some international brands in India that are growing by the day:

1. Lacoste

 Originally started as a men’s clothing line, Lacoste has now extended its product line to include women and children. It provides for jeans, Polo shirts, sweaters, shorts and formal pants. Some of these products are available on the internet too. There are some websites that offer these products. Lacoste provides for an array of designs, colours and styles to meet everyone’s needs. It also offers huge discounts during season sales.

2. Tissot

Be on time and in style. Branded watches are something men totally love. Watches are a must-have accessory for men. They not only provide style but also add sophistication to the look. However, men do not like just any watch available in the stores. They choose branded watches because of the durability. Thus, many companies are dedicating their time and investment for manufacturing the best quality and most stylish watches for men.

3. Lee Cooper shoes

Shoes complement men’s clothing more than any other accessory could do. They provide protection to the heels and feet as well as help you stay comfortable when you have to stay on your toes on a busy day. Selection of the right type of shoe is unarguably important. It becomes more so when style and looks also become as important as anything else. You can also opt for Aldo shoes for men. These shoes are comfortable, classy and stylish.

4. Hugo Boss

The boss of denims. Hugo Boss is one of the more popular designer labels appealing to a male audience. There are few highly renowned designer labels whose main focus is generally on a dominant male audience as opposed to females. Hugo Boss is one of the international brands in India that offers a breath taking collection of luxury apparel for women as well but there is a more definitive balance between males and females with this label.

5. Woodland

Woodland is one of the reputed and established companies that produce shoes for men. Also, Aldo shoes for men are known for their strength, longevity and fresh designs. Some of these shoes are available on the internet.