As a country, India’s rich traditions and
diverse culture has contributed a great deal to its fashion. One cannot miss
out the vibrant hues. Indian fashion can
be summarized as a beautiful amalgamation of tradition and modernity. Indians
have always had an inclination towards fashion and has moved towards a more
global appeal in its approach towards this sector. Top
apparel brands in India has attained much of their sales and revenues
from non-domestic markets for years. The success of these brands has provided
encouragement to many firms to market their brands in India.
Experts have estimated that the Indian
apparel market is set to grow at a CAGR of 9.5% to get to the target of $60
billion by 2017. In the Indian fashion industry, women’s wear contributes a
meaty share of 38% in the entire market and will continue to grow. Because of
the growing mall culture, people can experience top apparel brands in India at
one place. They need not go from shop to shop. They get to experience a one of
its kind shopping experience and they can shop in peace without persistent
sales executives.
Considering that women are increasingly getting
career centric, the disposable income in families is bound to increase. This
will positively affect the consumption of lifestyle products, which includes
apparels and accessories. Shoes and bags are one of the most prominent markets
for women. Many international brands like Charles & Keith, Nine
West bags, Aldo shoes cater to the demand for international products in
the sector. They bring in an air of sophistication and glamour with fun
designs, bold colors and vivid patterns to suit the modern women’s day to day
needs.
Brands are now getting a step higher and
penetrating the target audience through online store and shopping. They are
giving a very rewarding experience to the virtual shopper to trust and select
their brand and product. This has been possible due to technological
advancement and internet availability. Top apparel brands in India are now
present online. They either have their own stand alone sites or they get into
dealership through 3rd party websites; or both. Thousand of brands
in the market space are trying to out-do their competitors at every step with
new products and innovations in the retail sector. Exquisite designs and
collection that will leave you spellbound has managed to erode into the daily
lives of women.
Brands have managed to capture the essence of
fashion and beauty with techniques that are international in nature and used
globally. Comfort and quality are given priority over any other detail. Top
apparel brands in India now have a global appeal with the look and feel of a
celebrity. Each piece of clothing and cosmetic is developed keeping in mind the
preference and taste of the Indian women. With the industry booming at a rapid
rate it is forecasted to grow 140 times and be a massive $70 billion sector by
the end of 2020.
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