Friday, 28 November 2014

Top apparel brands in India online

As a country, India’s rich traditions and diverse culture has contributed a great deal to its fashion. One cannot miss out the vibrant hues.  Indian fashion can be summarized as a beautiful amalgamation of tradition and modernity. Indians have always had an inclination towards fashion and has moved towards a more global appeal in its approach towards this sector. Top apparel brands in India has attained much of their sales and revenues from non-domestic markets for years. The success of these brands has provided encouragement to many firms to market their brands in India.


Experts have estimated that the Indian apparel market is set to grow at a CAGR of 9.5% to get to the target of $60 billion by 2017. In the Indian fashion industry, women’s wear contributes a meaty share of 38% in the entire market and will continue to grow. Because of the growing mall culture, people can experience top apparel brands in India at one place. They need not go from shop to shop. They get to experience a one of its kind shopping experience and they can shop in peace without persistent sales executives.


Considering that women are increasingly getting career centric, the disposable income in families is bound to increase. This will positively affect the consumption of lifestyle products, which includes apparels and accessories. Shoes and bags are one of the most prominent markets for women. Many international brands like Charles & Keith, Nine West bags, Aldo shoes cater to the demand for international products in the sector. They bring in an air of sophistication and glamour with fun designs, bold colors and vivid patterns to suit the modern women’s day to day needs.



Brands are now getting a step higher and penetrating the target audience through online store and shopping. They are giving a very rewarding experience to the virtual shopper to trust and select their brand and product. This has been possible due to technological advancement and internet availability. Top apparel brands in India are now present online. They either have their own stand alone sites or they get into dealership through 3rd party websites; or both. Thousand of brands in the market space are trying to out-do their competitors at every step with new products and innovations in the retail sector. Exquisite designs and collection that will leave you spellbound has managed to erode into the daily lives of women.


Brands have managed to capture the essence of fashion and beauty with techniques that are international in nature and used globally. Comfort and quality are given priority over any other detail. Top apparel brands in India now have a global appeal with the look and feel of a celebrity. Each piece of clothing and cosmetic is developed keeping in mind the preference and taste of the Indian women. With the industry booming at a rapid rate it is forecasted to grow 140 times and be a massive $70 billion sector by the end of 2020.

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