Lately it is observed that India’s trade in
cosmetics, beauty products and transitional raw materials such as essential
oils is approx $400 million per year. The major cause for this increase is
bigger purchasing power and mounting fashion awareness owing to media and other
coverage amongst the people. Grooming is
also becoming an increasingly vital part of people's attitude because they are
now stepping out to work as retails sector employees or other such jobs in the top cosmetic brands in India.
Apart from cosmetics, even the Indian textile
and apparel industry is one of the biggest in the world with a massive raw
material and manufacturing base. The current domestic textile industry is
projected at US$ 33.23 billion and unstitched garments embrace US$ 8.307
billion. The industry is a noteworthy supplier to the economy, both in terms of
its domestic share and exports. It accounts for an exceptional 14 per cent of
entire industrial production and thereby the top
apparel brands in India add a lot to the GDP of the nation, marking huge
sales records every year.
Projections
of women brands in India
Women’s formal wear and ethnic wear markets
are ruled by unorganized players. With more women estimated to enter corporate
world, both these segments are fine opportunities because of the market size. Traditionally,
the men’s apparel market in India has been notably larger than the women’s
apparel market. With only 20 percent of India’s urban women in the workforce,
women’s wardrobes have traditionally been limited to home wear and items for
special occasions. However, it has been anticipated that by the year 2020, the
segment of women brands in India will be
dominating the apparel industry.
Exclusivity
of women brands in India
It becomes utterly essential for every brand
to develop a USP which marks its presence in the industry. The chief designer
or the founder of a brand makes it the prime concern to develop uniqueness for
the brand which puts the brand in spotlight of fame and popularity. Over the
years, the best women brands in India have reached the top mark for the reason
that they have managed to develop a strong USP based on the designs, price,
diversity or any other captivating factor.
Women brands
in India for western wear